"Eric Schmidt once quipped that ‘the Internet is the first thing that humanity has built that humanity doesn’t understand.’ To a large extent, this is also true of Google. Even its founders—and Page and Brin must have the best understanding of the company’s inner workings—must be profoundly confused about Google’s impact on privacy, scholarship, communication, and power. It is for this reason that writing about Google presents an almost insurmountable challenge. To understand the company and its impact, one needs to have a handle on computer science, many branches of philosophy (from epistemology to ethics), information science, cyberlaw, media studies, sociology of knowledge, public policy, economics, and even complexity theory. The ultimate analysis of Google and its impact on the world still remains to be written."

Evgeny Morozov in “Don’t Be Evil,” The New Republic review of Steven Levy and Siva Vaidhyanathan’s Google books.